The Tablescapers

Role

Lead brand and digital designer

Brand visual identity

Brand strategy and positioning

Brand story and messaging

UX and UI design

E-commerce website design

Marketing materials

As a new player in the event styling space, The TableScapers set out to redefine how people think about entertaining - offering meticulously curated tabletop designs (or “tablescapes”) that transform everyday gatherings into unforgettable moments.

But to make a bold entrance into the market, they needed a distinctive brand identity that captured the artistry, joy and sophistication of their offering - and made their premium but playful positioning immediately clear to consumers, partners and press.

My brief was to create The TableScapers’ first full brand and visual identity, bringing their vision to life across digital, print and physical touchpoints.

Visit the live website

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The Process

We began by defining the brand’s core values and personality: imaginative, refined, celebratory and design-led. From this, I explored and presented three creative routes for the brand’s visual identity each reflecting a different facet of the tablescaping experience.

The selected direction positioned tablescaping as an artform, an experience that combines style, storytelling and mood-setting.

The final identity features:

A bespoke logo that blends handcrafted script with classic serif typography symbolising both artisanal attention to detail and elegance
A vibrant high-contrast colour palette that mixes deep grounding tones with bright accents, striking a balance between sophistication and playfulness
A graphic language inspired by the shapes of tableware and décor - evoking celebration, movement and creative layering
A tone of voice that is confident and inviting with engaging headlines that express the personality behind the pieces

I then brought the brand to life through a set of launch-ready
deliverables:

Social media templates and campaign assets to introduce the brand across channels
Printed marketing collateral including flyers, menus and business cards for events and collaborations
A fully designed e-commerce website showcasing curated tablescapes and streamlining the booking and ordering experience

The Results

The brand launched with a clear and ownable visual identity instantly distinguishing The TableScapers from generic event suppliers and party planners
The cohesive brand system made it easy to extend into new product lines and collaborations from seasonal packages to limited-edition collections
The e-commerce platform helped streamline inquiries and conversions reducing manual coordination

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