


Working with the founder, through exploration of competitors, target audiences and event styling trends, I identified opportunities to create a distinctive visual identity that balanced sophistication with playful celebration. We also needed to create a website with clear, intuitive navigation and checkout experience.
A full visual identity featuring a bespoke logo that blends script and serif, a bold high-contrast palette and tableware-inspired graphics and illustrations. I created a suite of brand and marketing assets for use across digital, print and physical touchpoints. I also designed UX wireframes and high-fidelity responsive prototypes for developer handover, to create a vibrant Shopify e-commerce site with seamless navigation, intuitive product organisation and a streamlined checkout.


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