The Tablescapers
Role
Lead brand and digital designer
Brand visual identity
Brand strategy and positioning
Brand story and messaging
UX and UI design
E-commerce website design
Marketing materials
Through exploration of competitors, target audiences and event styling trends, I identified opportunities to create a distinctive visual identity that balanced sophistication with playful celebration. We needed to create a site with clear, intuitive navigation and checkout experience.
A full visual identity featuring a bespoke logo combining script and serif, a bold high-contrast palette and tableware-inspired graphics across digital, print and physical touchpoints. I created prototypes for a vibrant e-commerce site with seamless navigation, intuitive product organisation and a streamlined checkout.