The Tablescapers
Role
Creative direction and design
Logo design and brand visual identity
Brand strategy and positioning
Brand story and messaging
UX and UI design
E-commerce website design
Working closely with the founder, I explored competitors, target audiences and event styling trends to identify opportunities for differentiation. The brand needed to balance sophistication with joy and artistry with approachability. Alongside the visual identity, I focused on designing a clear, intuitive digital experience that made browsing, selecting, and purchasing tablescapes feel effortless.
The Solution
I created The TableScapers’ first complete brand identity, including a bespoke logo blending script and serif typography, a bold high-contrast color palette and tableware-inspired graphics and illustrations. This system was applied across digital, print and physical touchpoints. I also designed UX wireframes and high-fidelity responsive prototypes for a Shopify e-commerce site, ensuring seamless navigation, intuitive product organisation, and a streamlined checkout experience.
Impact
The launch established a distinctive, joyful brand presence and a polished e-commerce experience, positioning The TableScapers as a memorable and design-led name in the event styling market.
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