The Process
We began by defining the brand’s core values and personality: imaginative, refined, celebratory and design-led. From this, I explored and presented three creative routes for the brand’s visual identity each reflecting a different facet of the tablescaping experience.
The selected direction positioned tablescaping as an artform, an experience that combines style, storytelling and mood-setting.
The final identity features:
- A bespoke logo that blends handcrafted script with classic serif typography symbolising both artisanal attention to detail and elegance
- A vibrant high-contrast colour palette that mixes deep grounding tones with bright accents, striking a balance between sophistication and playfulness
- A graphic language inspired by the shapes of tableware and décor - evoking celebration, movement and creative layering
- A tone of voice that is confident and inviting with engaging headlines that express the personality behind the pieces
I then brought the brand to life through a set of launch-ready
deliverables:
- Social media templates and campaign assets to introduce the brand across channels
- Printed marketing collateral including flyers, menus and business cards for events and collaborations
- A fully designed e-commerce website showcasing curated tablescapes and streamlining the booking and ordering experience
The Results
- The brand launched with a clear and ownable visual identity instantly distinguishing The TableScapers from generic event suppliers and party planners
- The cohesive brand system made it easy to extend into new product lines and collaborations from seasonal packages to limited-edition collections
- The e-commerce platform helped streamline inquiries and conversions reducing manual coordination