Brand hero image

The Tablescapers

Role
Lead brand and digital designer
Logo design and brand visual identity
Brand strategy and positioning
Brand story and messaging
UX and UI design
E-commerce website design

As a new player in the event styling space, The TableScapers set out to redefine how people think about entertaining - offering meticulously curated tabletop designs (or “tablescapes”) that transform everyday gatherings into unforgettable moments.

But to make a bold entrance into the market, they needed a distinctive brand identity that captured the artistry, joy and sophistication of their offering and made their premium but playful positioning immediately clear to consumers, partners and press.

My brief was to create The TableScapers’ first full brand and visual identity, bringing their vision to life across digital, print and physical touchpoints.

Visit the live website
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Process

Working with the founder, through exploration of competitors, target audiences and event styling trends, I identified opportunities to create a distinctive visual identity that balanced sophistication with playful celebration. We also needed to create a website with clear, intuitive navigation and checkout experience.


Result

A full visual identity featuring a bespoke logo that blends script and serif, a bold high-contrast palette and tableware-inspired graphics and illustrations. I created a suite of brand and marketing assets for use across digital, print and physical touchpoints. I also designed UX wireframes and high-fidelity responsive prototypes for developer handover, to create a vibrant Shopify e-commerce site with seamless navigation, intuitive product organisation and a streamlined checkout.

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