The Tablescapers
Role
Lead brand and digital designer
Brand visual identity
Brand strategy and positioning
Brand story and messaging
UX and UI design
E-commerce website design
Marketing materials
After defining the brand's unique selling points and personality, I developed three creative routes for the visual identity. The selected route features tablescaping as an artistic arrangement.
The logo combines handcrafted typography with a classic serif typeface, reflecting premium craftsmanship and artisanal inspiration.
A vibrant, high-contrast colour palette evokes a contemporary aesthetic, balancing dark tones with bright hues for playfulness and sophistication. Dynamic geometric shapes represent tablescape elements, adding festivity and energy, while engaging headlines blend seamlessly with the design.
Other deliverables included:
- Social media assets
- Marketing collateral (flyers, menus, business cards)
- E-commerce website
