In a world of templated co-working spaces, HexSpace set out to be something different, a flexible working environment designed to spark collaboration, creative expression and community. But as a new brand entering a competitive space it needed more than just a functional offering. It needed a distinctive identity that reflected its culture and attracted like-minded creatives, freelancers and start-ups.

My goal was to create HexSpace’s first brand identity and website, one that not only communicated its purpose but inspired people to join.