HexSpace

Role

Lead brand and digital designer

Brand strategy and positioning

Brand story and messaging

Logo design and brand visual identity

Website design

Marketing assets

Most co-working spaces feel templated. HexSpace wanted to be different, a flexible, creative environment that sparks collaboration and community. As a new brand, it needed more than a functional offering, it needed a personality that would attract  like-minded creatives, freelancers and start-ups.

Visit the live website

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Process

I led the creation of HexSpace’s brand identity and website, shaping its visual  language and guiding the team through execution. Working closely with the founder and creative director, we defined a DNA that felt relaxed, playful and collaborative, the kind of space where people want to create together.

The identity I developed:

Bold, modern design with vibrant colours that express creativity.
A modular character illustration system that represents individuality and collaboration, co-created with members.
A warm, human tone that sets HexSpace apart from corporate co-working brands.

I worked hands-on across the design, illustration and animation style and provided art direction for a junior designer and animator across design assets to bring the brand to life consistently across digital, print and interior touchpoints.

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Result

HexSpace gained a distinctive, creative first identity that resonated with its audience, boosted member engagement with the character system and positioned the brand  as a vibrant, collaborative space for creatives and entrepreneurs.