HexSpace
Role
Lead brand and digital designer
Brand strategy and positioning
Brand story and messaging
Brand visual identity
Website design
Marketing assets
Interiors
Firstly, we worked through an in-depth brand discovery phase, which resulted in positioning HexSpace as a company with a relaxed and playful environment that believes life is better when people collaborate and create together.
I then established a visual identity that showcases HexSpace’s core values of community, versatility, and creativity. The branding is intentionally simple and contemporary, surrounded by a colourful and vibrant visual world to add personality.
Together with the members of HexSpace, a bespoke set of characters was developed that represents creative expression and personality. The characters start as a blank canvas, and each member contributes their design of geometric shapes and patterns.
The brand identity was brought to life across:
HexSpace interiors
Printed marketing materials
Member assets
Social assets and events
Website
