Advertising Standards Levy
Role
Lead brand and digital designer
Brand visual identity
Brand strategy and positioning
Brand story and messaging
UX and UI design
Brand guidelines
Online calculator tool
We began with a discovery phase, working with stakeholders, to immerse ourselves in the business and create a project plan. I learned to understand the users, the system and the perception gaps. We identified the need for a unified brand system that could distinguish each organisation while presenting a cohesive face. The website had to simplify the levy processes and build user confidence through easy to understand information.
I designed a unified brand system with distinct identities for each organisation, brought together on a new platform under my suggested URL to improve understanding: advertisinglevy.co.uk. The site features simplified language, intuitive navigation and a custom levy calculator that instantly shows users what they owe.
In addition to the site, I created a suite of marketing tools, including presentations, business cards, letterheads and templates for the annual and finance reviews to ensure consistent, professional communication across all touchpoints.
The result is a sharper brand and
a digital experience that resolves the main pain points of the old site. The levy calculator is now a key tool, helping users feel confident and informed.
.avif)
