Brand hero image

Advertising Association

Role
Lead brand and digital designer
Brand visual identity refresh
UX and UI redesign
Website design
Brand guidelines
Social and event marketing assets
Reports and publications

The Advertising Association promotes the role and rights of responsible advertising and its value to society by acting as the connection between industry professionals and policymakers.

The Advertising Association were at a point of growth where they needed to update their visual identity, brand guidelines and website to enhance their appearance and create a consistent and impactful representation.

Visit the live website
Brand logo guidelines
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Process

Through stakeholder workshops and user analysis, we identified opportunities to modernise the brand while ensuring professionalism and accessibility. The CMS needed tidying up and members required a platform that offered personalised content, simple registration and actionable insights.

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Result

I led the creation of a premium, digital first brand system developing clear visual guidelines and website updates, from wireframes to interactive prototypes, to enhance the user experience across all touchpoints. Working with developers, we improved the CMS and built a streamlined member portal offering personalised content, easy registration and data-driven insights. A full suite of branded assets supported events, communications and campaigns, resulting in a cohesive, professional brand and digital experience that reinforces the Association’s position as a trusted industry leader.

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Social stats animation
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Numachine

Advertising Standards Levy

All In Advertising

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