Advertising Association
Role
Lead brand and digital designer
Brand visual identity refresh
UX and UI redesign
Website design
Brand guidelines
Social and event marketing assets
I led the brand and digital refresh from discovery through to delivery. Through stakeholder workshops and user analysis, I aligned business goals with member needs, uncovering friction around registration, content discovery and usability. We identified opportunities to modernise the brand while ensuring professionalism and accessibility.
A CMS audit revealed structural issues that limited scalability and made content difficult to manage.
Building on these insights, I developed a digital-first brand system and clear visual guidelines, then designed and iterated wireframes and interactive prototypes to refine key journeys across the website and member portal. Working closely with developers, I helped streamline the CMS and embed accessibility considerations such as adjustable text sizing throughout the experience.
Solution
A cohesive brand and digital system that communicates authority and professionalism. The refreshed website and member portal provide personalised content, intuitive navigation and scalable CMS architecture, supported by a full suite of branded assets for campaigns and events.
The project strengthened the Association’s brand and marketing identity and provided a smoother, more engaging experience for members.
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