Advertising Association
Role
Lead brand and digital designer
Brand visual identity refresh
UX and UI redesign
Website design
Brand guidelines
Social and event marketing assets
Through a series of stakeholder workshops and deep-dive user analysis, we uncovered plenty of opportunities to modernise the brand while keeping things professional and easy to use. It also became clear that the CMS needed a bit of housekeeping and members were really looking for a platform that felt personalised, simple to register for and full of genuinely useful insights.
I led the development of a premium, digital-first brand system, complete with clear visual guidelines and refreshed website experiences. From early wireframes all the way to interactive prototypes, I focused on creating a smoother, more intuitive journey across every touchpoint.
Working closely with developers, we tidied up the CMS and built a much more streamlined member portal that delivers personalised content, effortless registration and data-driven insights. We also introduced new accessibility features, like adjustable text sizing, to make the platform welcoming for everyone.
To round everything off, we rolled out a full suite of branded assets to support events, communications and campaigns. Altogether, the project created a cohesive, polished brand and digital experience that strengthens the Association’s position as a trusted leader in the industry.
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