Brand hero image

Numachine

Role
Lead brand designer
Brand story and messaging
Brand visual identity
Brand guidelines
Social marketing assets

NuMachine is a full-service CNC machining company combining cutting-edge technology with practical expertise to reduce manufacturing costs. However, despite their forward-thinking capabilities their previous brand lacked the clarity to communicate who they were or where they were headed.

In a market often defined by cold, utilitarian branding NuMachine needed a new visual identity that not only positioned them as technically advanced but also conveyed warmth, approachability, and ambition - core traits of the people behind the machines.

The goal was to build a brand that felt human and high-performing helping NuMachine attract both clients and talent while setting them apart from competitors in industrial aesthetics.

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Process

The goal was to design a brand that showed NuMachine’s technical precision while also reflecting the people’s warmth and ambition. The identity needed to feel human, high-performing and stand out in a crowded industry.

Working closely with the team, we built a clear brand story and messaging framework. From there, I developed a bold geometric identity inspired by the letters “n” and “u.” This design became more than a logo, it worked as a flexible system to frame everything from team portraits to equipment and values.

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Result

The new identity gave NuMachine a clear, energetic and consistent look. With fresh brand guidelines, we rolled out the system across business cards, social media, collateral and presentations, creating a professional presence at every touchpoint.

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BRiM

HexSpace

London Mind Collective

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