Numachine
Role
Creative direction and design
Brand story and messaging
Brand visual identity
Logo design
Brand guidelines
Social marketing assets
Working closely with the team, I established a clear brand story and messaging framework. The identity had to feel human, high-performing, and distinctive. I developed a bold geometric system inspired by the letters “n” and “u,” creating a flexible visual language that extended beyond the logo to team portraits, equipment, and core values.
This approach ensured the brand reflected both technical precision and the human energy driving the company.
The refreshed identity gave NuMachine a clear, energetic, and consistent look across all touchpoints. Fresh brand guidelines enabled rollout across business cards, social media, collateral and presentations, creating a professional and cohesive presence that reflects both expertise and personality.
Impact
The new brand positioned NuMachine as a technically advanced yet approachable industry leader, helping attract both clients and talent while differentiating them from traditional industrial competitors.
