BRiM
Role
Lead digital designer (UX & UI)
UX and UI design
Website design
Educational framework portal design
Online educational tools design
As the brand was in the early stages of development, I initially focused on updating and refining the visual identity to establish it as a digital-first brand.
Before designing the final site, I delved into user research and created UX wireframes to create a microsite showcasing a framework and tools. The wireframes mapped out the main user journey, focused on encouraging sign-ups, and organised the tools in a user-friendly way. Pages were also created for the BRiM changemakers awards, sponsorship program, and the latest news. Security measures controlling access to certain content, and analytics tracked sign-up data and user activity for future improvements.
Users can easily access the framework and search templates and tools to help create impactful and long-lasting change. The controlled content features allows tracking of user activity, providing valuable insights that support data-driven decisions for future business growth.
