All In Advertising

Role

Creative direction and design

Brand visual identity refresh

UX and UI design

Website design

Brand guidelines

Marketing campaign

As All In expanded its Census to promote industry-wide inclusivity, the challenge was to evolve a microsite into a digital-first platform that celebrated progress, inspired engagement and made Census insights accessible.

Visit the live website

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Process

Through workshops with senior management, brand analysis and user research we identified the need for a refreshed identity that retained familiar elements like the logo and handwriting graphics, while delivering a responsive, intuitive digital experience.

I led a hands-on brand refresh and developed a new digital hub in collaboration with the client, project manager, developers and a junior designer. Concepts and prototypes guided the creation of a modular, WCAG-compliant website that presents the campaign’s story in a narrative-driven way. I also designed downloadable assets and marketing templates to connect the hub with broader campaigns and encourage participation and sharing.

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Solution
A modern, inclusive platform where users can explore results, access resources and celebrate progress through a cohesive, visually engaging experience.

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Impact
The platform increased engagement and broadened reach, positioning All In as a leading voice in workplace inclusivity.