All In Advertising

Role

Lead brand and digital designer

Brand visual identity refresh

UX and UI design

Website design

Brand guidelines

Marketing campaign

Equity, diversity and inclusion are essential for a future-ready workplace. As All In expanded its Census to promote industry-wide inclusivity, the challenge was to evolve a microsite into a digital-first, accessible platform that celebrated progress and inspired engagement.

Visit the live website

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Process

Through workshops with senior management, brand analysis and user research, we identified the need for a refreshed, accessible identity that retained familiar elements like the logo and handwriting graphics. Insights from the previous site revealed the importance of a responsive, intuitive experience with quick access to Census results, events and resources. Based on this research and strategy, I led a hands-on brand refresh and created the new digital hub, collaborating with the client, project manager, developers and a junior designer throughout. This included:

Concepts and prototypes that led to the final design of a modular, WCAG-compliant website that showcases the campaign’s story in a narrative-driven way.
I proposed and delivered the creation of downloadable assets that connect the hub with broader marketing campaigns, encouraging participation and sharing.
Delivered presentation and marketing templates for the client to use.
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Result

A modern, inclusive digital platform with a stronger visual identity, greater engagement and broader reach. Users can explore results, access resources and celebrate progress all through a cohesive, accessible, and visually engaging experience.