All In Advertising
Role
Lead brand and digital designer
Brand visual identity refresh
UX and UI design
Website design
Brand guidelines
Marketing materials
WCAG accessibility
We began with a brand refresh, the approach taken built on the existing visual identity by keeping the logo and handwriting graphics. Achieving the accessibility goal and creating a digital first brand involved updating the colour scheme to a high contrast colour palette, establishing legible typography usage and exploring how graphics and colours worked consistently together with typography. We then created a strategic information hierarchy for communicating about different work areas across the initiative. These guidelines were used to create all brand and marketing assets.
The new visual guidelines and communications strategy was then adopted and translated into wireframes for the website. The primary objective of the site was to ensure a seamless user experience from understanding Census results to becoming an All In Champion. I reworked the homepage content into a story telling format which pulls out key census stats and information to celebrate the successes of All In so far.
Following this, I created a UI design system and we built a user-friendly website that serves as a hub for census data and a resource for educating companies on their journey towards inclusivity.
100/100 best practices
0.51g CO2 produced per pageload
100/100 accessibility score
