Ad Net Zero

Role

Lead brand and digital designer

Brand visual identity refresh

UX and UI design

Global responsive website design

User and admin portal design with status tracking

Logic flow questionnaires and online tools

Marketing materials

Ad Net Zero is the advertising industry’s drive to reduce the carbon impact of developing, producing and running advertising to real net zero.

With just a logo, colour scheme and a company vision, the Ad Net Zero team needed to develop global brand guidelines, campaign marketing materials, and a high-performing online hub.

Visit the live website

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The Process

In close collaboration with the Ad Net Zero team, I developed their brand values, tone of voice, and brand visual identity. Comprehensive brand guidelines covering logo usage, colour schemes, typography, and graphic styles were created. These guidelines served as the foundation for the creation of the online Ad Net Zero Global hub.

The objective of this hub is to assist the advertising industry in tackling the climate emergency through a range of initiatives, training programs, and valuable resources. Working alongside a dedicated team of developers, we successfully implemented an online action plan and portal to enable supporters to monitor their progress in adopting measures to initiate the decarbonisation of their business and advertising activities. Adnetzero.com features dedicated pages for various countries where marketing and advertising communities have pledged their support to Ad Net Zero. For each country, a user-friendly CMS section was established to facilitate uploading content.

I also designed and developed their digital annual review, which can be seen here.