Ad Net Zero
Role
Creative direction and design
Brand visual identity refresh
UX and UI design
Global responsive website design
User and admin portal design with status tracking
Logic flow questionnaires and online tools
I led the brand and digital work in close collaboration with the Managing Director, project manager and client team. Together, we shaped a scalable brand system and designed a global platform that could flex across regions while maintaining clarity and consistency.
This included refreshing the brand system, messaging and campaign templates and shaping the UX and UI for the Global Hub from early wireframes through to interactive prototypes. A core focus was the user portal, enabling members to access tailored guidance, track decarbonisation action plans and engage with relevant local content.
Alongside the design work, I oversaw website development, CMS setup and testing, and directed the design of reports, marketing materials and templates. I also guided a junior designer to ensure the system remained consistent, flexible and easy to apply across all outputs.
Result
adnetzero.com launched as a unified, localised global hub that enables the advertising industry to collaborate, learn and act. The refreshed brand system ensures consistent communication across markets, while the platform empowers members with practical tools to plan, track and progress toward net-zero emissions.
Impact
The project delivered a scalable global brand and digital platform that moves Ad Net Zero beyond advocacy supporting real, measurable action across the industry.
