Ad Net Zero
Role
Lead brand and digital designer
Brand visual identity refresh
UX and UI design
Global responsive website design
User and admin portal design with status tracking
Logic flow questionnaires and online tools
Marketing campaign assets
Through research we identified the need for a scalable brand identity system with global guidelines and templates for marketing campaigns. We identified the need for a central hub offering personalised guidance, localised content and tools to monitor decarbonisation efforts across businesses and advertising activities.
Solution & Outcome
To help Ad Net Zero grow its global impact, I built out the brand identity and designed a digital hub to support international collaboration on climate action. The aim was to build a brand that felt urgent, positive and trustworthy, while making it easy for different countries to connect with the mission in their own way.
I worked with the team to create clear brand guidelines covering visuals, tone of voice, messaging and campaign templates. These guidelines set the foundation for the UI across the Ad Net Zero Global Hub, a website built to inform, inspire and empower the advertising industry to cut carbon emissions. After research and planning, I designed a prototype for approval and worked closely with developers to build the site, which included an Action Plan and portal where supporters could track their progress.
Alongside the hub, we created marketing materials for social media, adverts, event assets, website assets and both digital and print publications. To make sure the brand could be used consistently in the long term, we also designed easy-to-use templates and toolkits for the in-house marketing team. This allowed them to quickly create campaigns, keep everything on-brand and engage audiences worldwide.
Adnetzero.com launched as a central global platform. Dedicated pages were set up for each country, supported by a simple CMS so local teams could manage their own content. The result is a clear, consistent brand and hub that enables global collaboration and stronger communication.
