Brand hero image

Ad Net Zero

Role
Lead brand and digital designer
Brand visual identity refresh
UX and UI design
Global responsive website design
User and admin portal design with status tracking
Logic flow questionnaires and online tools

Ad Net Zero unites the global advertising industry around one mission: achieving real net-zero emissions. The challenge was to build a digital platform and brand capable of engaging a worldwide audience.

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Process

I worked with the MD, project manager and client team to lead the creation of a scalable brand system and a global hub where users could get personalised guidance, access localised content and track their decarbonisation progress. Here’s what that involved:

  • Refreshing the brand system, messaging and campaign templates
  • Shaping the UX and UI for the Global Hub, from wireframes to prototypes, including a user portal to track action plans
  • Overseeing website development, CMS setup and testing
  • Directing and designing reports, marketing materials, and templates, while guiding a junior designer to ensure everything stayed consistent and flexible
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Result

adnetzero.com launched as a unified, localised hub giving the industry the tools to collaborate globally and communicate consistently. The refreshed brand and platform didn’t just look great it empowered members to take real, measurable steps toward net-zero emissions.

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HexSpace

Advertising Standards Levy

London Mind Collective

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