Mental health affects 1 in 4 people globally, yet stigma and lack of access prevent many from seeking the help they need. London Mind Collective, a startup founded by three NHS colleagues who witnessed this struggle firsthand, was created to change that. Their goal: to create a safe, inclusive and non-clinical space where people can truly thrive.

But to cut through a crowded and often impersonal mental health space, they needed more than just a name. They needed a brand identity and online presence that reflected their warmth, authenticity and deep compassion.