London Mind Collective
Role
Creative direction and design
Brand strategy and positioning
Brand story and messaging
Low carbon website design
Logo design, illustration and brand guidelines
Webflow development
Through workshops with the founders and analysis of existing mental health service touchpoints, I uncovered the brand’s core mission: why they do what they do and how they want people to feel. Insights revealed that trust, simplicity and approachability were key, as clinical interfaces can feel intimidating.
Together, we defined three guiding values- approachable, hopeful, supportive - which informed tone, visuals and UX. I developed the creative concept “A space to thrive,” which shaped the visual identity, including a soft, soothing color palette, fluid design elements, and calm, intuitive interactions.
I then translated this into a lightweight, low-carbon Webflow website designed for accessibility and ease of use, ensuring users could quickly find support and guidance.
Solution
A trusted, human-centered brand and digital platform that guides users directly to support, with soothing visuals, fluid design and accessible interactions.
Impact
The website boosted engagement and enquiries within months, creating an empowering space for users to access help.
