London Mind Collective
Role
Lead brand and digital designer
Brand strategy and positioning
Brand story and messaging
Low carbon website design
Brand guidelines
Webflow development
Marketing materials
Firstly, we worked together to build a strategy which included identifying the brand's unique selling points, target audience, voice, tone, and personality. I then explored the art direction for the visual identity of the brand. The chosen concept revolves around the tagline I developed “A space to thrive”. The tagline “A space to thrive” distinguishes them from clinical competition. The final visuals and soothing colour palette create a harmonious space for healing. Using these new guidelines, I designed a low-carbon website to showcase the Collective’s work with a calming user interface and a clearly marked contact form for a smooth user experience.
100/100 performance
0.16g CO2 produced per pageload
95/100 accessibility score
