The Process
I began by exploring creative concepts for a key visual that would lead the campaign across channels and touchpoints. This included:
- Initial scamps and creative directions to bring personality and storytelling to life
- Concept development with a focus on bold visuals and storytelling
Once the creative direction was approved, I led the art direction of the photoshoot, translating scamps into final visuals that captured the campaign’s essence - bright, playful and sensory.
The key visual then became the foundation for a fully integrated brand experience:
- Social media content
- Flyers and bar menus
- Take-home merchandise
- Full event branding for the Greenall’s Wild Berry Squeeze Experience - an immersive activation inviting consumers to pull on a pair of wellies and literally press their own berries to create a bespoke Wild Berry cocktail. This activation turned the craft process into a joyful hands-on moment that deeply connected consumers to the product story.
The Result
- The campaign identity successfully brought a playful premium energy to the Wild Berry launch, distinctive in a crowded market
- The Greenall’s Wild Berry Squeeze Experience became a standout live activation driving strong footfall and social engagement
- Social and in-person brand assets helped humanise the gin-making story creating emotional resonance and high shareability
- Due to its success the creative platform was extended across additional SKUs, including Greenall’s Blueberry Gin, becoming a visual and experiential blueprint for future flavour launches
- The campaign helped strengthen Greenall’s relevance among younger experience-driven audiences
