Greenall’s: Wild Berry
Role
Lead designer and art director
Art direction
Campaign
Graphic design
Content creation
Marketing materials
To begin, I developed creative concepts for the key visual to be used across the campaign and brand activation. This phase included initial scamps and design direction for assets. Once the final key visual scamp was signed off, I then provided art direction of the photoshoot to bring the scamps to life.
The creative has a strong, fun and playful personality that is relevant to the pink gin consumer. The key visual and design direction was used across social assets and flyers, menus and take-home merchandise for the live brand activation - Greenall’s Wild Berry Squeeze experience where consumers were invited to come along, pull on a pair of wellies, and press their own berries to make a bespoke Greenall’s Wild Berry Squeeze cocktail.
Due to its success the campaign creative was then adapted by Greenall’s team and rolled out across others SKUS such as Greenall’s Blueberry Gin.
