LEAD Summit
Role
Lead designer and art director
Visual Identity
Design direction
Logo design
Social media assets
Digital marketing
Process
Working closely with the LEAD team, I developed a visual identity designed to flex across a wide range of physical and digital environments. The system needed to work at scale from large-format venue signage to animated screens and presentation templates while clearly supporting the event’s key themes.
I collaborated with a motion graphics designer to extend the identity into animation, producing introductory videos that brought energy to the space, guided attendees on arrival and set the tone for the day’s discussions.
Solution
A bold, adaptable visual identity applied consistently across all event touchpoints, including interior and exterior venue signage, animated screens, presentation templates, an online programme, social media assets and printed materials. The motion work reinforced the identity and created a cohesive, immersive experience throughout the venue.
Impact
The identity successfully unified the three hosting organisations, delivering a polished, high-impact event experience that reinforced LEAD’s position as the UK advertising industry’s flagship summit.
