LEAD Summit
Role
Lead designer and art director
Visual Identity
Design direction
Logo design
Social media assets
Digital marketing
To demonstrate the unity of the industry’s leading bodies, I was tasked with creating a dynamic, brand-neutral visual identity for LEAD. This identity was applied across all event touchpoints, including interior and exterior venue signage, animated screens, presentation templates, an online programme, social media assets, printed brochures and other event materials.
I also collaborated with the LEAD team and a motion graphics designer to produce introductory videos that brought the new visual identity to life, engaged attendees as they arrived and highlighted the themes to be discussed throughout the day.
