Audley

Role

Lead brand and digital designer

Brand visual identity refresh

Squarespace website design

Brand guidelines

Social marketing assets

Reports and publications

Audley is a global advisory firm specialising in complex reputation, policy and communications challenges. Audley sought a brand refresh to better reflect their premium positioning and the experienced creative counsel they provide.

Their existing black and yellow identity with soft graphic elements no longer aligned with their ambition to be seen as trusted, modern and authoritative. The goal was to create a cohesive, elevated brand system that clearly communicates their value.

Visit the live website

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Process

The project kicked off with a full visual identity refresh. I introduced a rich, new colour palette, dark green as a solid, grounding background, paired with vibrant orange accents and dark grey text. This creates a modern, premium look that lets key elements stand out.

Headlines use a strong serif style inspired by traditional media to convey trust, while a clean sans serif body font keeps everything legible and balanced.

Next up was the website redesign, bringing Audley’s new brand to life online:

A simplified, engaging homepage that builds interest and credibility
Strategic pops of colour to guide users to the most important content
A dynamic layout that mixes text with custom graphics
Motion-based visuals derived from the logo for visual consistency
A CMS setup to make publishing blogs and news updates easy and regular

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Result

A unified brand identity and website that truly reflects Audley’s expertise and originality. All marketing and internal assets now live under a consistent, professional visual system.

The team can now communicate their services clearly and effectively. The cohesive design system has streamlined workflows, made it easier to create adaptable documents and materials and given the team the confidence to actively use and update the site helping drive both engagement and growth.

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