Brand hero image

AdPays Campaign

Role
Lead designer and art director
Campaign
Motion graphics
Report design
Social media

The Ad Pays series is the annual release of research conducted by the Advertising Association and Credos, highlighting key trends within the sector each year. In 2019, the research focused on the digitalisation of UK advertising and I was tasked with finding a solution that showcased the growth of digital ad spend through the decades.

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I developed a visual concept inspired by early digital and online pixel graphics, merging this aesthetic with the Advertising Association’s brand style and colour palette. Working with an animator, we created a storyboard and brought the information to life through a time-travel-themed animation, which became a key communication asset for launching the research to the industry.

I also designed a 60-page publication of the research, along with a range of marketing assets for digital and print channels, highlighting key findings, important statistics and quotes from contributor essays.

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Advertising Standards Levy

Bowmore Oyster Luge

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