Bowmore Oyster Luge
Bowmore, a premium Single Malt Scotch Whisky from Islay, wanted to showcase its Oyster Luge ritual, a unique pairing of whisky and oysters, in a way that felt premium, evocative and rooted in Islay’s rugged spirit. The content needed to educate staff, inspire venues, and provide a toolkit to deliver the ritual consistently across bars and restaurants.
Deliverables: a hero film with short edits, a photography library and a venue toolkit for global rollout.