Numachine
Role
Lead brand designer
Brand story and messaging
Brand visual identity
Brand guidelines
Social marketing assets
Firstly, by collaborating with the client, we established their brand story and developed headlines along with brand sign-off copy based on it. Following this, I explored creative routes for the brand's visual identity.
At the heart of the chosen brand identity route is an expressive geometric design that represents the letters "n" and "u". This design not only serves as a symbol of the brand but also functions as a visual gateway, allowing the company to showcase their talented team, state-of-the-art industry tools, company values, and ambitious aspirations. The new guidelines were used to develop marketing and brand assets such as business cards, social media templates, and PowerPoint presentations.
